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Pet Food News
On April 12, 2013

New pet retailer program for liquid dog supplement announced

LICKS for Dogs' program includes free samples, coupons and more

After being introduced at Global Pet Expo 2013, the makers of LICKS for Dogs have announced a limited-time pet retailer program. Independent retailers who place initial orders by May 31 will receive 90 free sample packets of the liquid vitamin product for dogs to hand out to customers.

Packs of US$2- and US$5-off manufacturer’s coupons will also be provided to stimulate trial. Additionally, a free one-month supply of LICKS for Dogs will be made available for every pet-owning staff member. Staff training, in-store demos and support for special promotional events will also be provided upon request.

LICKS for Dogs are a line of single-serving packaged canine liquid vitamins. The liquid pet supplements are offered in three formulas: Joint+Heart Signature Formula, Zen Calming Formula and Athlete Active Formula.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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