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Pet Food News
On April 12, 2013

New pet retailer program for liquid dog supplement announced

LICKS for Dogs' program includes free samples, coupons and more

After being introduced at Global Pet Expo 2013, the makers of LICKS for Dogs have announced a limited-time pet retailer program. Independent retailers who place initial orders by May 31 will receive 90 free sample packets of the liquid vitamin product for dogs to hand out to customers.

Packs of US$2- and US$5-off manufacturer’s coupons will also be provided to stimulate trial. Additionally, a free one-month supply of LICKS for Dogs will be made available for every pet-owning staff member. Staff training, in-store demos and support for special promotional events will also be provided upon request.

LICKS for Dogs are a line of single-serving packaged canine liquid vitamins. The liquid pet supplements are offered in three formulas: Joint+Heart Signature Formula, Zen Calming Formula and Athlete Active Formula.

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The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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