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Pet Food News
On April 12, 2013

New pet retailer program for liquid dog supplement announced

LICKS for Dogs' program includes free samples, coupons and more

After being introduced at Global Pet Expo 2013, the makers of LICKS for Dogs have announced a limited-time pet retailer program. Independent retailers who place initial orders by May 31 will receive 90 free sample packets of the liquid vitamin product for dogs to hand out to customers.

Packs of US$2- and US$5-off manufacturer’s coupons will also be provided to stimulate trial. Additionally, a free one-month supply of LICKS for Dogs will be made available for every pet-owning staff member. Staff training, in-store demos and support for special promotional events will also be provided upon request.

LICKS for Dogs are a line of single-serving packaged canine liquid vitamins. The liquid pet supplements are offered in three formulas: Joint+Heart Signature Formula, Zen Calming Formula and Athlete Active Formula.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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