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Pet Food News
On April 12, 2013

New pet retailer program for liquid dog supplement announced

LICKS for Dogs' program includes free samples, coupons and more

After being introduced at Global Pet Expo 2013, the makers of LICKS for Dogs have announced a limited-time pet retailer program. Independent retailers who place initial orders by May 31 will receive 90 free sample packets of the liquid vitamin product for dogs to hand out to customers.

Packs of US$2- and US$5-off manufacturer’s coupons will also be provided to stimulate trial. Additionally, a free one-month supply of LICKS for Dogs will be made available for every pet-owning staff member. Staff training, in-store demos and support for special promotional events will also be provided upon request.

LICKS for Dogs are a line of single-serving packaged canine liquid vitamins. The liquid pet supplements are offered in three formulas: Joint+Heart Signature Formula, Zen Calming Formula and Athlete Active Formula.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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