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Pet Food News
On May 1, 2013

SuperZoo University to feature animal wellness, business development, technology courses

SuperZoo pet retailer show to be held July 23-25 in Las Vegas, Nevada, USA

SuperZoo, the national show for pet retailers, will take place July 23-25 in Las Vegas, Nevada, USA, offering a number of resources for companies, including an enhanced SuperZoo University.

SuperZoo University is an educational program for pet retailers, which offers seminars on marketing trends and technologies, animal wellness education, hands-on grooming demonstrations and more. The curriculum is divided into three tracks: Business Development, Animal Wellness and Technology. The School of Animal Wellness will feature doctors from Horn discussing animal species, new feeds and other health issues, in addition to an "ask the expert" panel session on pet nutrition.

Other new classes in the tracks include: Mystery Shopping: Pull Out the Microscope for Your Pet Business, What Women Want in Your Store, Search Engine 101 and Marketing Bootcamp.

SuperZoo will also feature a new Concept Store, an environment where attendees can see merchandising best practices and new technologies put to use in retail displays and other demonstrations.

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The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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