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Pet Food News
On May 6, 2013

Mars Veterinary develops at-home dog breed identification kit

Kit allows pet owners to collect dog DNA sample at home, mail back for analyzation

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog.

The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds. Pet owners can use a cheek swab to collect DNA and mail back the sample in a pre-paid package. The test results help answer questions about their dog's appearance, behaviors, wellness needs and more.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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