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Pet Food News
On May 6, 2013

Mars Veterinary develops at-home dog breed identification kit

Kit allows pet owners to collect dog DNA sample at home, mail back for analyzation

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog.

The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds. Pet owners can use a cheek swab to collect DNA and mail back the sample in a pre-paid package. The test results help answer questions about their dog's appearance, behaviors, wellness needs and more.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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