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Pet Food News
On May 6, 2013

Petcurean sponsors film featuring dogs, cats at Tribeca Film Festival

Petfood company commissions film to capture the positive effects that pets can have on people

Canadian petfood brand Petcurean commissioned director, Keith Hopkin, to create a film featuring dogs and cats for Tribeca Film Festival in New York, USA.

Scenes within the film, shot in upstate New York and Southern California, USA, feature dogs and cats running through snow-covered farm fields and trails, swimming and diving into pools, playing and chasing birds.

Hopkin said he aimed to "capture, in a simple and pure way, the almost magical effect our pets can have on us by helping us see even small things from an entirely new perspective."

Petcurean also created a Facebook page where consumers are encouraged to share stories, films and videos related to how they “savor every moment” with their pets. Entries with the most votes will be rewarded prizes, including being featured in a Petcurean ad campaign, a GoPro camera kit, and a year’s supply of Petcurean dog or cat food.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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