Advertisement

Pet Food News
On May 8, 2013

Aller Petfood Group reports earnings increase for fiscal 2012

Company attributes success to strong presence in private-label petfood market

Aller Petfood Group reported earnings of DKK14 million (US$2.5 million) at the end of fiscal 2012, up from DKK9 million (US$1.6 million) in 2011.

The petfood company's success is attributed to strong market share in the private-label market, where the company says it owns 50 percent in Russia.

”We have stuck to our strategy, optimised production, expanded the organisation and improved our sales and performance,” said CEO Henriette Bylling. ”Consumers have become more prudent and appreciate good quality ingredients. Their dogs and cats are part of the family and, just like the rest of the family members, must have a good and nutritious diet. Despite the economic crisis, consumers have become more quality conscious. However, they have found out that they can get high quality at a reasonable price, and this is exactly what we deliver, and it is a major reason for our success."

Comments powered by Disqus

Advertisement

Petfood Forum China

Advertisement

Advertisement

Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

READ MORE in Petfood Industry magazine

Advertisement