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Pet Food News
On May 10, 2013

Pet Food Manufacturers Association asks pet owners to help pets lose weight

Association asks UK pet owners to participate in "Weight in Wednesday" campaign to asses pets' body condition

The Pet Food Manufacturers Association is asking pet owners in the UK to take part in its "Weigh in Wednesday" campaign, which began May 8, in an effort to encourage pet owners to help their pets lose weight and become healthier.

The campaign comes after new research from the association shows the mismatch between pet owners' perceptions of their pet's body condition and the reality of it. The campaign encourages pet owners to identify their pet's body condition and then work towards the ideal body condition. Pet owners can chart their pet's progress using specially designed tools and share their experiences on Twitter using the hashtag #weighinweds. The campaign involves all those in the pet industry, including pet owners, petfood manufacturers, groomers and animal welfare groups.

According to veterinarian Zara Boland: “The issue of obesity is rapidly reaching a crisis point. Obesity has been linked to health conditions such as diabetes and heart disease, whilst it’s inflammatory effect is known to worsen problems like arthritis. With estimates of up to 50 percent of pets exceeding their ideal body condition and recent reports highlighting that 18.5 million dogs and cats in the UK are regularly fed inappropriate diets, the need for pet owner’s education and positive action is now. Collectively we can achieve far more than working alone.”

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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