Advertisement

Pet Food Packaging
On May 14, 2013

Packaging trends: An adaptable approach

Convenience remains king and petfood packaging that can adapt to consumers' lifestyles will keep them coming back

Convenience continues to be a driver behind consumer purchases. Pet parents want to feed their animal companions nutritious food at a high value and in an efficient, handy way. They want their pet’s food and treats fresh, fast, in single-serving sizes and easy to stow and go.

According to a March  2013 Pet Food Survey conducted by Chuck Latham Associates Inc., package size ranks high (#7) in what are the most important factors for consumers making food and treat purchases. Generations X, Y and Z see great value in products that save time and generally, make life easier—they are also a growing segment of consumers your pet packaging should be catering to. Taken together, the Gen Y and Gen X cohorts represent approximately 30 million pet owners as of 2011, or 5 million more than their Boomer elders, says Packaged Facts’ 2012 Pet Market Outlook .

In February 2013, Velcro Industries partnered with Holland-based Paragon Pet Products to integrate Press-Lok closure technology into its gluten-free, vegetable-based dog treats, Whimzees. The treats are packaged in pouches that can fit snugly or tightly on the shelf and offer long-lasting stability and freshness, according to the companies. The Press-Lok closure system is a proprietary hook-to-hook technology that is unique in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with little effort. This innovative packaging was introduced in April 2013 at many pet specialty retailers.

Sometimes the simplest solution ends up being the…

To view the full article, please register or login.

Advertisement