Making good with Mister Buck's Pet Food
Inspired by a rescue greyhound, this petfood company wants to give pets genuinely good food while giving back to animals in need
Mister Buck’s Genuinely Good Pet Food Co. offers holistic natural petfood to consumers while promoting local community philanthropy. According to Jon Kitto, founder of the Indiana-based company, sales of Mister Buck’s petfood have enabled the company to donate tens of thousands of dollars to local animal welfare groups. “Mister Buck’s donates money directly back to the county Humane Society or animal rescue group where the product is sold,” says Kitto.
In early 2000, Jon Kitto and Alonso Saldivar owned and operated a large commercial service firm. As a diversion from the stress of the business, the pair decided to adopt a dog. They went to a Greyhound Pets of America "Meet and Greet" and found GiGi, an extremely shy and fearful ex-racer. Seeking advice from the rescue group, they were told that the way to get GiGi to come out of her timid shell was to “get another one!”
As it happened, there was male greyhound that had just been saved from death at Animal Care and Control. He had been picked up wandering in the desert nearly starved, almost hairless and covered with ticks The dog’s previous owner had tired of his barking and simply set him loose in the desert to die. This scrawny greyhound was Mister Buck—a dog who not only helped GiGi gain her confidence, but influenced Kitto and Saldivar to sell their commercial services business and commit their lives to the rescue and care of animals. Since first adopting Mister Buck, Kitto and Saldivar…