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Pet Food News
On June 12, 2013

Pet owners can help shelters with purchase from new dog treat company

Be Pawsitive's "Buy One, Give One" philosophy lets owners buy treats for their dogs while also helping shelter dogs

Be Pawsitive, a new dog treat company, recently launched with a "Buy One, Give One" philosophy that offers a way for pet owners to give back to their dog while also helping shelter dogs.

Consumers can purchase the company's monthly organic treat boxes, and for each box purchased, Be Pawsitive donates another box of the treats to an animal shelter or rescue organization. Customers can recommend a shelter or rescue organization to be added to the list of recipients at checkout.

"After learning that more than 3 million dogs end up in shelters across the country each year, I felt compelled to do whatever I could to help," said Travis Watson, founder of Be Pawsitive. "The treats we donate not only provide a healthy snack for the dogs but also help with obedience training to get them ready for new homes, and also serve as an 'ice breaker' for the dog and potential adopter during their first meeting. The treats are really making a difference."

Be Pawsitive, which launched in June, provides all-natural, organic dog treats for dogs, offering a new flavor each month. In addition to the treats, each box includes a month's supply (about 55) biscuits, dog toys or a gift card/discount code for other dog products, and an update on how Be Pawsitive is helping shelter dogs.

Customers can choose from one of three monthly subscription options beginning at US$18 per month. Consumers can learn more about the company and its treat options online.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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