Pet Food News
On June 16, 2013

Purina, Jenny Craig team up to help pet owners, pets lose weight

Power of Two program pairs pet owners, pets with certified weight-loss experts for nutritional counseling, support

Petfood maker Nestle Purina and weight-loss company Jenny Craig are teaming up for the Power of Two program, which aims to help pets and their owners lose weight together.

In working together, weight loss experts from Jenny Craig and Purina found that many of the strategies effective in helping people lose weight are also effective in helping pets lose weight. The companies say the most benefit for pets and their owners came from personalized counseling offered by trained veterinary professionals and Jenny Craig consultants. The Power of Two program joins pets and their owners with weight loss experts: consultants in Jenny Centers and Purina certified weight coaches in veterinary clinics. These experts develop customized eating and activity recommendations, supervise regular weigh-ins, and provide ongoing counsel and support.

"Pets are a part of the family, and they share the lifestyle of their owner, including healthy or unhealthy habits," said Jessica Collins, area market director and consultant trainer for Jenny Craig. "With the right tools and support, pets can make the best weight loss partners, as they can help motivate their owners to ditch bad habits and get moving."

"The support of a weight-loss buddy can be invaluable, and a four-legged friend fills the role without judgment," says Purina certified weight coach, Heather Prendergast. She says that exercising with pets can actually help boost both the duration and intensity level.

Pet owners interested in the program can sign up on the Power of Two program website, as well as find more information and special offers.

Comments powered by Disqus




Read the March issue of Petfood Industry!

March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

READ MORE in Petfood Industry magazine