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Pet Food News / Pet Food Ingredients
On June 25, 2013

Alltech names petfood company as first Chinese partner of World Equestrian Games

Jinkangbao becomes Alltech Official Partner for 2014 Normandy games

Alltech has announced Jinkangbao as the first Chinese company to become an Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy.

The Alltech Official Partner Program is a strategic partnership with horse feed and animal health and nutrition companies around the world. The partnership allows Jinkangbao exclusive marketing rights, and the company will begin a number of marketing and promotional campaigns across their range of petfoods.

"Jinkangbao is proud to be the first Chinese Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy. We are a very dynamic company in the Chinese petfood market and the partnership will not only help us increase our brand awareness in a fast growing Chinese petfood market but will allow us to enter the equine feed market soon," said, Jiang Chao, CEO.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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