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Pet Food News / Pet Food Ingredients
On June 25, 2013

Alltech names petfood company as first Chinese partner of World Equestrian Games

Jinkangbao becomes Alltech Official Partner for 2014 Normandy games

Alltech has announced Jinkangbao as the first Chinese company to become an Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy.

The Alltech Official Partner Program is a strategic partnership with horse feed and animal health and nutrition companies around the world. The partnership allows Jinkangbao exclusive marketing rights, and the company will begin a number of marketing and promotional campaigns across their range of petfoods.

"Jinkangbao is proud to be the first Chinese Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy. We are a very dynamic company in the Chinese petfood market and the partnership will not only help us increase our brand awareness in a fast growing Chinese petfood market but will allow us to enter the equine feed market soon," said, Jiang Chao, CEO.

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The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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