Market report: Russia's petfood market volume keeps growing
The pace of petfood industry growth is going to rise in coming years following the increase of the purchasing power of the Russian population
In 2013, the volume of the Russian petfood market should reach 585,000 tons in natural volume and exceed US$1 billion in monetary terms, estimate experts of the State Statistic Service of the country. At the same time it is forecasted that the pace of industry growth is going to rise in coming years following the increase of the purchasing power of the Russian population.
According to analysts of Research Techart, the level of sales of industrial feed for cats and dogs in the Russian market will rise 10%-15% annually in monetary terms. Currently this figure amounts to about 7%-8%. This trend is contributed to not only by the increase of the total number of pets, but also by the growth of the number of pet owners who use ready-made food for feeding their animals, as well as the increase of the share of the premium and superpremium types of petfood in the total structure of sales.
Today the undisputed market leaders are the brands of the economy segment (priced from RUB18-75, or US$1.6-$2.5, per kg), in particular Kitekat and Chappi. Second place is occupied by the brands of the premium segment (average price RUB170, or US$5.7, per kg). Here Whiskas and Pedigree are the main leaders. The economic segment accounts for 65% of the market, while premium accounts for only 30%-33%. The share of superpremium segment for the companion animals in Russia is estimated to be only about 1%. In coming years all annalists predict that the share of sales…