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Pet Food News
On July 18, 2013

Owners of petfood producer Vitakraft sell company

Report says family owners sold company to two new owners

Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.

According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.

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July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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