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Pet Food News
On July 18, 2013

Owners of petfood producer Vitakraft sell company

Report says family owners sold company to two new owners

Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.

According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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