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Pet Food News
On July 18, 2013

Owners of petfood producer Vitakraft sell company

Report says family owners sold company to two new owners

Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.

According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.

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The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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