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Pet Food News
On July 18, 2013

Nestle to build US$98.4 million petfood production facility in Poland

Facility to employ about 200 people once completed at end of 2014

Nestle says the company has selected a key market in Poland to lead the expansion of its petfood production operations in central and eastern Europe, where rising incomes have majorly impacted lifestyles.

The petfood maker says it is constructing a CHF93 million (US$98.4 million) new plant and distribution center in the southwestern city of Wroclaw, Poland. Nestle said the area was chosen because of its strategic position in Eastern Europe, and because Poland is the largest petfood market in Central and Eastern Europe with an estimated 13 million pets.

"The investment also supports Nestle Purina's long-term ambition to bolster its position in Europe," the company said.

The new petfood production facility will employ nearly 200 people. Construction will begin at the end of 2013 and is scheduled to be completed and the plant operational by the second half of 2014.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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