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Pet Food News
On July 24, 2013

Hill's launches new cat, dog foods in reformulated Science Diet line

Line includes five food, eight treat varieties featuring natural ingredients for pets

Hill's Pet Nutrition launched five new food varieties and eight new treat varieties for cats and dogs as part of the reformulated Hill's Science Diet line, now featuring natural ingredients.

The new petfood varieties contain a balance of essential nutrients with natural ingredients, quality protein as the first ingredient, no chicken by-product meal, and no artificial colors, preservatives or flavors. Dry food varieties include Adult Grain Free for cats, Adult Grain Free for dogs, Adult Indoor Long Coat for cats, Senior Indoor Long Coat for cats, and Senior, Small and Toy Breed Age Defying for dogs.

Newly launched Science Diet treats are all natural, made with real chicken and beef, as well as fresh fruits and vegetables, and are free of corn, artificial colors flavors and preservatives. Treats include Baked Light Biscuits, Dental Chews, Fruity Snacks and Veggie Chips.

Additionally, Hill's launched a new brand of Ideal Balance treats for dogs and cats. Ideal Balance treats are made from quality, natural ingredients, such as chicken, tuna, lamb, duck, beef, apricots, carrots, and other fruits and vegetables. These grain-free pet treats come in Oven-Baked Naturals, Soft-Baked Naturals and Crunchy Naturals, in a variety of flavors.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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