Advertisement

Pet Food News
On July 30, 2013

Hill's Pet Nutrition will not exhibit at Interzoo 2014

Company says investment is not worth return to exhibit

Hill's Pet Nutrition announced it will not exhibit at Interzoo 2014, joining a number of other pet industry companies.

Hill's says the decision was based on increasing internationalization at Interzoo and fewer participants in the European pet product trade, making the investment on exhibiting at the show not worth the return. The company says it intends to invest in resources and budget money in target group communication for customers and consumers instead.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the March issue of Petfood Industry!

March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

READ MORE in Petfood Industry magazine

Advertisement