Advertisement

Pet Food News
WATT-global-media-logo-1308PETwattlogo.jpg
WATT Global Media unveiled its new corporate identity and logo.
On August 16, 2013

Watt Publishing Co. announces name change to WATT Global Media

Global media company also unveils new corporate identity, logo

Watt Publishing Co. recently announced the company will begin operating under a new name and will be known as WATT Global Media, effective immediately. The company also unveiled a new corporate identity and logo.

The new name and corporate identity solidify the company's position as a global leader in the fast-changing agribusiness media industry. Over the past two years, WATT Global Media has refocused its strategic efforts on audience engagement across multiple media channels, content measurement, market growth and results-driven outcomes. The company's ownership and staff have not changed.

Commenting on the name change, President/CEO Greg Watt said: "WATT Global Media reflects the evolution of our company from a print-based publisher to the global full-service media company we are today. The new name and corporate identity signify innovation and the entrepreneurial spirit we embrace, while keeping the Watt name at the core of our brand. It's an important part of who we are - a client-focused, family owned company for nearly 100 years. Our success and longevity are a direct result of amazing team members who inspire a continuous stream of new ideas and solutions."

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement