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Pet Food News
On August 21, 2013

Zuke's launches online training program for sales partners

Program will educate sales reps to make better recommendations on pet products to customers

Zuke's Pet Performance Nutrition is launching a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell-through.

Through this training and incentive program, 3point5.com, Zuke's will provide pet product distributors and retailers with brand and product knowledge needed to provide customers with product recommendations and earn customer loyalty, increasing the probability of repeat purchases. The online training platform provides brands a means to create entertaining, sales-oriented presentations for their sales partners. It is accessible from a computer, tablet or smartphone.

Once sales professionals complete the training, they will not only have better information to make customer recommendations, but they will also have earned Zuke's gear, including a Polo shirt, a wristband, a pen and a button. They also become eligible for discounts on Zuke's products for personal use.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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