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Pet Food News
On August 21, 2013

Zuke's launches online training program for sales partners

Program will educate sales reps to make better recommendations on pet products to customers

Zuke's Pet Performance Nutrition is launching a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell-through.

Through this training and incentive program, 3point5.com, Zuke's will provide pet product distributors and retailers with brand and product knowledge needed to provide customers with product recommendations and earn customer loyalty, increasing the probability of repeat purchases. The online training platform provides brands a means to create entertaining, sales-oriented presentations for their sales partners. It is accessible from a computer, tablet or smartphone.

Once sales professionals complete the training, they will not only have better information to make customer recommendations, but they will also have earned Zuke's gear, including a Polo shirt, a wristband, a pen and a button. They also become eligible for discounts on Zuke's products for personal use.

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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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