Advertisement

Pet Food News
On August 21, 2013

Zuke's launches online training program for sales partners

Program will educate sales reps to make better recommendations on pet products to customers

Zuke's Pet Performance Nutrition is launching a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell-through.

Through this training and incentive program, 3point5.com, Zuke's will provide pet product distributors and retailers with brand and product knowledge needed to provide customers with product recommendations and earn customer loyalty, increasing the probability of repeat purchases. The online training platform provides brands a means to create entertaining, sales-oriented presentations for their sales partners. It is accessible from a computer, tablet or smartphone.

Once sales professionals complete the training, they will not only have better information to make customer recommendations, but they will also have earned Zuke's gear, including a Polo shirt, a wristband, a pen and a button. They also become eligible for discounts on Zuke's products for personal use.

Comments powered by Disqus

Advertisement

Petfood Forum China

Advertisement

Advertisement

Read the July issue of Petfood Industry!

July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

READ MORE in Petfood Industry magazine

Advertisement