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Pet Food News
On August 21, 2013

Zuke's launches online training program for sales partners

Program will educate sales reps to make better recommendations on pet products to customers

Zuke's Pet Performance Nutrition is launching a new online training program for its sales partners that will educate sales reps and retail sales associates and help encourage better product sell-through.

Through this training and incentive program, 3point5.com, Zuke's will provide pet product distributors and retailers with brand and product knowledge needed to provide customers with product recommendations and earn customer loyalty, increasing the probability of repeat purchases. The online training platform provides brands a means to create entertaining, sales-oriented presentations for their sales partners. It is accessible from a computer, tablet or smartphone.

Once sales professionals complete the training, they will not only have better information to make customer recommendations, but they will also have earned Zuke's gear, including a Polo shirt, a wristband, a pen and a button. They also become eligible for discounts on Zuke's products for personal use.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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