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Pet Food Additives / Supplements
on September 4, 2013

Market trends: Petfood enhancers

Toppers, gravies, gels and waters are all interesting and nutrition-focused products in this novel category of not-quite-treat, not-quite-food

Niche sections of the petfood market are nothing new. Fresh petfood, refrigerated/frozen petfood and dehydrated petfood are all members of the niche pet market and are starting to gain enough popularity to be included in annual retail reports and breakdowns of market data. The petfood enhancers category, however, is just…

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