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Pet Food News
On August 30, 2013

Tips for improving therapeutic petfood diet recommendations

Vet says focusing recommendations, training staff, offering products at the clinic are key

An article in the September issue of Veterinary Economics offers tips to pet health and nutrition professionals to improve their therapeutic petfood diet recommendations.

First, veterinarians should create a focus by selecting no more than two brands to recommend to clients, according to Brian Conrad, CVPM, practice manager for Meadow Hills Veterinary Center in Kennewick, Washington, USA. Then, all staff members should be trained on these products so that they are educated on the superiority and details of the diets.

"Use the reps from these companies and have them meet with your staff in small groups," Conrad says. "The staff will feel more important and stay attentive in small groups. Then role-play what they will say to clients."

Conrad says it's important to practice practical conversations during training, so that clients are provided the information they want most - how and why the recommended food will help their pet live a long, healthy life.

He also notes that it is important that the products are carried at the clinic, rather than sending the client elsewhere to find the recommended product, as well as that samples are offered so that clients can see and touch the products.

Finally, Conrad recommends that clinics provide clients with a 100 percent guarantee on the products, allowing them to bring the food back with no questions for a full refund.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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