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Pet Food News
On September 21, 2013

New Freshpet contest promotes importance of feeding fresh foods to pets

Three pet owners will be chosen in contest that asks pet owners to consider life without the refrigerator

Freshpet refrigerated petfood company is hosting the Freshpet Fridge Challenge in honor of October's National Pet Obesity Month. The Freshpet Fridge Challenge asks pet owners to consider life without the refrigerator, ultimately raising awareness about the importance of feeding pets fresh food, too.

Pet owners can enter the Freshpet Fridge Challenge online by sharing, in 50 words or less, "Why you couldn't live without the refrigerator," along with a photo of their pet in front of their fridge.

The contest runs through October 21, after which time winners will be chosen at random to receive the following prizes:

• Grand Prize: One winner will receive a Freshpet refrigerator and year's supply of Freshpet food

• Two winners will receive a US$500 gift card towards their favorite fresh food store

• Five winners will receive a US$100 gift card towards their favorite fresh food store

As part of the challenge, Freshpet asked veterinarian Dr. Katy Nelson and several pet bloggers to pledge to live without their fridge for seven days. They will share their experiences without the fridge, including how they've reconsidered the importance of fresh, refrigerated foods for pets.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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