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Pet Food News
On September 21, 2013

WATT eLearning announces rebranding to Petfood Industry eLearning

Online training and continuing education resource for petfood industry rebrands to clarify audience served

WATT eLearning, an online training and continuing education resource for the global petfood industry, announced it has rebranded and will be known as Petfood Industry eLearning, effective immediately. The rebranding of this resource, from WATT Global Media, includes a new name, logo and visual identity.

The rebranding helps clarify the audience it serves and directly connects the eLearning platform to the well-established Petfood Industry brand of magazines, e-newsletters, website, social media, and Petfood Forum live conferences and exhibitions.

Commenting on the name change, WATT Global Media President/CEO Greg Watt said: "The name and logo of our eLearning platform is targeted at the entire petfood supply chain and connected to our commitment of providing new, high-quality educational resources. This change creates a direct association with the Petfood Industry brand and will help our audience of readers and event attendees immediately recognize Petfood Industry eLearning as a resource they know and can trust for their continuing professional education needs."

For more information, please visit www.petfoodindustryelearning.com.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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