Advertisement

Pet Food News
On September 24, 2013

Start-up petfood company creates warm dog food supplement

Wexford Farms Pet Food will launch second warm dog food product line in November

Wexford Farms Pet Food, a start-up company founded by three former Heinz executives, has created a warm dog food supplement called Warm Ups, and will be launching its second product line, Warm Meals, in November.

Founded by Rich Rothamel, who has many years' experience in dog food at companies such as Heinz, Del Monte and Walmart, the warm petfood-topper products are being sold in pet supply stores as well as online through Pet360 and PetFoodDirect. The 1.75-ounce single-serve product is a blend of oatmeal, flavoring, rice and vitamins, which gets mixed with warm water and stirred by consumers, then added to a serving of the dog's food. Among other benefits, Wexford Farms developed the warm food so that the aroma is more intense once heated.

Wexford Farms Pet Food has gone through two rounds of investment and raised US$1 million, according to filings with the Securities and Exchange Commission. The company invested in petfood production equipment for a 10,000-square-foot facility it's leasing in Warren, Pennsylvania, USA.

CEO Christopher Puma and Rothamel were working elsewhere while experimenting with a dog food enhancer, including hiring outside companies to run tests on the early versions. After deciding they had a potentially successful product, they hired a firm to run a standard 40-dog test. Of the 40 dogs tested, 35 showed a statistically significant preference for dog food that had been mixed with Warm Ups. The company is currently in the approval process for a patent on the warm food.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement