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Pet Food News
On October 12, 2013

Whole Foods Markets launches Whole Paws petfood products line

New line includes 24 premium products for dogs and cats

Whole Foods Market is introducing Whole Paws, a new line of premium-value petfood comprised of 24 products for dogs and cats. The Whole Paws line includes a range of items, such as grain-free adult dog food and training treats, indoor cat formula and litter with baking soda.

Premium petfood is the fastest growing segment in the petfood category," said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. "We know how much our customers care about what they feed their pets, so we're glad to offer a new line of products with premium ingredients at a value price.

Made with chicken, salmon and other wholesome ingredients, the Whole Paws products contain no corn or soy, no animal by-products, no artificial colors, no artificial preservatives and no added sugar.

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Read the July issue of Petfood Industry!

July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

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