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Pet Food News
On October 12, 2013

Whole Foods Markets launches Whole Paws petfood products line

New line includes 24 premium products for dogs and cats

Whole Foods Market is introducing Whole Paws, a new line of premium-value petfood comprised of 24 products for dogs and cats. The Whole Paws line includes a range of items, such as grain-free adult dog food and training treats, indoor cat formula and litter with baking soda.

Premium petfood is the fastest growing segment in the petfood category," said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. "We know how much our customers care about what they feed their pets, so we're glad to offer a new line of products with premium ingredients at a value price.

Made with chicken, salmon and other wholesome ingredients, the Whole Paws products contain no corn or soy, no animal by-products, no artificial colors, no artificial preservatives and no added sugar.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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