Small Dog Wonders Bakery ready to take a big bite of the petfood industry
Small dogs with big appetites are the focus of this fledgling, woman-owned pet treat company
Small Dog Wonders Bakery LLC is the owner of USA-made and sourced Bistro Bites, officially unveiled to the industry at the 2012 Backer (now Total Pet Expo) show in Chicago. The all-natural line of healthy dog treats is the first to have been created based on new and unique recipes with the small dog specifically in mind, claims the company.
"When we first introduced Bistro Bites in 2012, our approach called attention to obesity—particularly prevalent among smaller breeds," explains Valerie Perlowitz, founder and CEO. "We help people see how important the size of what you feed your dog is; all natural is great, but if you don’t have the right size, that balance is still off. Cutting a large treat in half doesn’t mean the two halves are equal—hence our smaller-sized treats. Appropriate size is always important."
Starting with trying to fill the gap in the market for size-appropriate treats for small dogs, Perlowitz and her team developed Bistro Bites utilizing a network of dogs up and down the East Coast who would receive the current batch with a sheet on which to score the product. "You can certainly imagine the good as well as the bad treats we developed along the way!" Perlowitz quips. "The one constant was Yoshi. Being my dog, he had access to everything well before any other dog did and I learned very quickly (after spending hours making a recipe) not to go through making a recipe if Yoshi didn't like the dough!" So…