Advertisement

Pet Food News
On October 22, 2013

Vets Plus invests in production equipment for jerky pet treats

Full-scale production of cold, heat-extruded jerky treats to begin in November

Vets Plus Inc., a maker of pet supplements, invested US$0.5 million to add new production equipment for cold and heat-extruded jerky for pets. In addition, the company sent several research and production staff members for specialized training to create custom jerky and treats for its customers.

According to the company's CEO and president, Raj Lall: "We can custom formulate any nutraceutical supplement, and now we are able to produce those supplements in another form: jerky for dogs. We are focusing on making dental treats and branching into that rapidly growing market, but a whole host of other natural compounds can be added to jerky to address other nutritional concerns."

The new equipment is housed in a 30,000-square-foot space in western Wisconsin, USA. Lall said the product will be available for contract manufacturing. "Private labeling is our backbone," he said. "We look forward to developing unique jerky products manufactured and packaged to fit the needs of our partners." Full-scale production of jerky is expected to begin in November.

Comments powered by Disqus

Advertisement

Petfood Forum China

Advertisement

Advertisement

Read the July issue of Petfood Industry!

July 2015

The July 2015 issue of Petfood Industry profiles Plato Pet Treats, a California-based company that makes premium pet treats using the best ingredients available. Learn how Plato uses natural and locally sourced ingredients and makes its products in-house for optimal quality. Also find out how its “Plato Wags Back” program provides support to rescues and shelters that feed and house homeless dogs.

READ MORE in Petfood Industry magazine

Advertisement