Q&A with Small Dog Wonders Bakery CEO and founder, Valerie Perlowitz
Read the full interview with Valerie Perlowitz, maker of Bistro Bites treats made especially for small-breed dogs
Petfood Industry: What new brands, products or packaging have you introduced in the past 12 months? Can you provide information on how they are doing in the market to date?
Valerie Perlowitz, CEO: Small Dog Wonders Bakery LLC, the owners of USA-made and sourced Bistro Bites, officially unveiled to the industry at the 2012 Backer show in Chicago the all-natural line of healthy dog treats that are the first to have been created based on new and unique recipes with the small dog in mind.
Bistro Bites include five flavors of biscuits: Berries & Almonds, Chicken Livers, Peanut Butter & Carob, Sweet Potato, and Vegetable. The sixth and final flavor is their training treat in Peanut Butter Applesauce.
In this first year, we have grown to include:
- 32 retail partners
- 41 retail stores
- 1 online-only store
- 19 states
PI: What are your company’s keys to growth?
VP: Building strong partnerships with the people who are selling our product and educating consumers about how to care for their pets better are two cornerstones of our culture. When we sign up new partners, we look for ways to increase the exposure of our partners in a way that is mutually beneficial.
We leverage our social media channels to increase awareness of the value-add that our partners bring to their communities and their customers. As education is…