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Pet Food News
On October 24, 2013

PetSmart, National Geographic team up for new pet products line

Products for small animals to be sold in US, Canada, Puerto Rico in spring 2014

National Geographic and PetSmart announced in October a partnership for a line of new products set to launch in spring 2014 to be sold in the US, Canada and Puerto Rico. The National Geographic-branded products will initially focus on pets such as fish, reptiles, birds and small animals, and it will include petfood, habitats and accessories.

National Geographic's net proceeds will go toward supporting the conservation of animals and their habitats. National Geographic will also provide educational content for pet parents, including information on pet diets, habitats and natural behaviors. The products will be simple to use and complementary to pets' natural environments.

"Pets play an important role in inspiring people to learn about animals and their natural environments," said Terry Garcia, executive vice president of National Geographic Mission Programs and president of Licensing. "Through this partnership, National Geographic will combine its extensive research with PetSmart's deep commitment to pets and offer products that create fun, educational experiences for people and families who love pets."

"National Geographic's trusted reputation will enhance our customers' experiences with fish, reptiles, small animals and birds in a new and authentic way," said PetSmart CEO David Lenhardt. "Whether it's a habitat designed for better viewing or access to research about the animals' lives in the wild, we hope to bring our pet parents new information and closer relationships with their pets."

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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