Pet Food News
On October 30, 2013

Pet-Friendly House project will showcase products, services of companies involved

Marketing opportunity involves building a home for a family of four and their pets

A new marketing opportunity involving building a pet-friendly home is showcasing the products and services of companies involved in all stages of the project in the for free.

The Pet-Friendly House project covers the design, construction and decorating of a home for a family of four and their pets. The project aims to address all possible scenarios pet owners face, such as scratched flooring, stained furniture, ruined carpets, lawn, hair and dander issues, storage solutions and more. Companies can participate in the "dog treat" category for free by donating a product that can be added to the home and a few items for giveaways.

The interactive project has step-by-step instructions showing how to add "doggie doors," containment systems, flooring, roofing and more. The house will also feature a special room customized for dogs. All aspects of building the home will be documented and shared, along with decoration ideas. Once completed, the house will be put to the test with dogs to show demonstrate the products used.

Open houses of this pet-friendly home, located in Calgary, Alberta, Canada will be held for public viewing.

Comments powered by Disqus


Petfood Forum China



Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

READ MORE in Petfood Industry magazine