Pet Food Market Trends
on November 4, 2013

Dr. Harvey's Pet Food expands with ingredients, facilities and technology

With 30 years of business under its belt, this family-run and -operated natural brand continues to innovate and grow.

“It has been incredibly rewarding to see the trends in the pet industry come around to embracing our philosophy about animal health and nutrition. We are growing because the trends caught up to Dr. Harvey’s,” says Wendy Shankin-Cohen, president and CEO of Dr. Harvey’s Pet Food and wife of the petfood company’s founder, Dr. Harvey Cohen. “When Dr. Harvey began talking about cooking for pets and using human-grade whole foods, the very idea of natural foods for animals was laughable to some, incomprehensible to others.”

Shankin-Cohen is referring to the early 1980s, during the inception of the company, but like all stories that are driven by truth, news of Dr. Harvey’s ideas began to spread, she says. Suddenly, the “eccentric doctor” who had the audacity to tell people that companion animals need natural food had everyone’s ear, because what he said made sense.

“Today we see more and more consumers looking to superpremium foods like Dr. Harvey’s that use only very high-quality ingredients, as what they want for their companions,” explains Shankin-Cohen. “With 30 years of experience in the natural sector of the pet industry, we are in the rare position to have been able to develop a reputation as a company that can be trusted.”

The company is a  family-run business in the truest sense. It was started by Dr. Harvey and guided by his wife, Wendy Shankin-Cohen, and all three of their sons are involved in the business, too. In addition to Ty, who works and directs

To view the full article, please register or login.