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Pet Food Market Trends
On November 4, 2013

Q&A with Dr. Harvey's Pet Food family team

Exclusive interview with Dr. Harvey Cohen, Wendy Shankin-Cohen and Ty Cohen

Petfood Industry:  What would you say sets your company apart from the competition? What do you strive to be known for? Dr. Harvey’s Team: Dr. Harvey’s mission has always been to make the purest and healthiest products for pets. Dr. Harvey’s is committed to helping guardians give their companion animals fresh, whole, unadulterated foods, treats and supplements without the use of any preservatives or chemicals additives. All of Dr. Harvey’s products are sourced and made in our own facility in the US using 100% human-grade ingredients. We don’t use any shortcuts, cheap fillers or by-products and our customers know the difference. PI: What new brands, products or packaging have you introduced in the past 12 months? Can you provide information on how they are doing in the market to date? DHT: In 2013, Dr. Harvey’s launched Oracle, a line of freeze-dried raw foods for dogs and cats. As with all of Dr. Harvey’s products, Oracle contains no preservatives, dyes, coloring agents or synthetic ingredients. What Oracle does contain is USDA-inspected antibiotic free, freeze-dried meat and vegetables. The launch of the Oracle line marked an enormous leap forward for Dr. Harvey’s, as it was the first time in the company's 30 year history that it is offering a complete food that includes the protein in a “just add water” formula. For over 30 years Dr. Harvey’s has offered premixes to which pet parents add their own meat and oil to make a complete meal. These original foods include Canine Health and ...

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