Advertisement

Pet Food News
On December 2, 2013

Interzoo launches redesigned trade show website

New site features simpler look with content to serve target groups

Pet supplies trade show Interzoo has relaunched its Web presence with the motto of "less is more." The website is focused mainly on a simplified and clear presentation, with content structure based on the needs of the target groups.

Special importance was also attached to optimizing the pages for search engines and breaking down the main contents for exhibitors and visitors into four time phases: exhibitor acquisition, visitor promotion, the exhibition itself and after the exhibition.

"The new Interzoo website suits the world's leading exhibition for the pet supplies industry. We have based the redesign more on the target groups and are hoping for a positive response," says Antje Schreiber, Interzoo communication manager at Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH. "Feedback and suggestions from exhibitors and visitors are expressly requested."

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement