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Pet Food News
On December 30, 2013

Bravo! raw petfood brand launches interactive training program

Online program aimed at rdistributors, retail stores, product demonstration teams

Bravo!, a manufacturer of raw diets for dogs and cats, recently launched an interactive training program accessible through the company's website. This program was designed to provide distributor sales representatives, retail store associates and product demonstration teams with knowledge to inform shoppers about the benefits of the company's petfood and treats.

After viewing a 10-minute video session and completing a 15-question quiz, successful test takers will receive a personalized certificate of completion plus a complimentary US$15 Starbucks gift card.

"This program was developed to help sales professionals become more knowledgeable about our line, so they can detail pet parents about the many benefits of the Bravo! product lineup and answer frequently asked questions with confidence," said Michelle Carter, Bravo! vice president of sales.

The Bravo! online sales training program can be accessed from personal computers as well as mobile devices.

"This is just the first of many new programs Bravo! will be launching over the coming months to grow sales for our distributor and retail partners," Carter said. To learn more, please contact the company's customer service team at +1.866.922.9222.

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Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

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