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Pet Food News
On January 10, 2014

Aller Petfood to acquire Turkish petfood company

Takeover of Petfood Sanayi Ve Ticaret part of 2013-18 business strategy

Aller Petfood will take over the management of the Turkish petfood company Petfood Sanayi Ve Ticaret. The takeover is part of the Aller Petfood strategy 2013-18.

Henriette Bylling, CEO of Aller Petfood, says: "With this transfer of management, we produce in-and hence also service-three important geographical areas. The EU market through the Danish plant, Russia and the CIS countries through our two Russian production facilities and now also Turkey and the MENA countries."

Previously, Aller Petfood established business with companies in the Turkish market such as supermarket chain, Migros, which it estimates to account for 60 percent of total sales of petfood in the supermarket channel in Turkey. Aller will also take over supplying to online retailer Hepsiburid, as well as pet trade distributors Global and Beta, and brands including Buddy and Pets Choice.

Bylling said: "It is important to me that we have the same spirit in all divisions as with regards to quality. I will not say that I hold the golden recipe for success in all markets, but I will admit that we are going to use all the experience that has led to our success in Russia, to expand the business in Turkey. There is a lot of knowledge and know-how to be shared among the personnel in Denmark, Russia and Turkey. We are truly an international player."

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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