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Pet Food News
On January 10, 2014

Petco, Blue Buffalo hold pet weigh-in challenge

Program to run January 4 through January 26

Pet supply chain Petco is hosting, and Blue Buffalo pet products is sponsoring, the "Pounds for Pounds" weigh-in challenge through January 26.

The goal of the challenge is to educate pet parents on what a healthy weight is for their pets and to raise funds for animal groups across the country, according to Petco. Pet owners can bring their dog or cat to any Unleashed by Petco location across the USA to be weighed using a special in-store pet scale. Store associates will track the number of pounds weighed from January 4 to January 26, 2014, and once a store reaches 5,000 pounds, it will donate $500 to a local animal group of their choice. With 103 stores, that's over $51,000 of potential funds nationwide, according to the company.

Unleashed by Petco's associates will also offer advice on weight management and nutrition to participating pets:

  • Before starting a weight-loss program, visit a veterinarian to find out a pet's ideal weight.
  • Pet parents are usually unaware that their pets' food portion sizes are too large, so portion control is key.
  • Break down meals into two to four small portions throughout the day to trick pets into feeling like they're eating more.
  • Serve high-protein and low-fat food to keep pets full, and remember that treats should be no more than 10% of caloric intake.
  • Pets should exercise at least 30 minutes a day.
  • Keep an eye on pets' behavior when on a weight-loss program.
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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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