Pedigree highlights shelter dogs with 'See what good food can do' program
Baseball player David Oritz, actor Josh Duhamel partner with brand to promote cause
At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.
Pedigree is now calling on the rest of the US to get involved:
- Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, Pedigree will donate a bowl of food to a shelter dog in need.
- View the documentary-style films by Ortiz and Duhamel at Facebook.com/Pedigree and share these videos with friends. Leave a comment and let Pedigree know what your shelter dog means to you.
- Check out the new Pedigree commercials that document real dogs stories and their transformations with new homes on the brand's YouTube page, www.youtube.com/pedigreebrand.
- Be on the lookout for Duhamel's own personal documentary-style story which showcases his involvement with shelter dogs.