Pedigree highlights shelter dogs with 'See what good food can do' program

At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.

February 7, 2014

At the 2014 Sundance Film Festival, baseball player David Ortiz and actor Josh Duhamel were on site to help kick off Pedigree's "See what good food can do" campaign and help shine a spotlight on the millions of shelter dogs in need of a home. The new documentary-style campaign features real stories of shelter dogs, their shelter caregivers and the dog's new families.

Pedigree is now calling on the rest of the US to get involved:

Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, Pedigree will donate a bowl of food to a shelter dog in need.
View the documentary-style films by Ortiz and Duhamel at Facebook.com/Pedigree and share these videos with friends. Leave a comment and let Pedigree know what your shelter dog means to you.
Check out the new Pedigree commercials that document real dogs stories and their transformations with new homes on the brand's YouTube page, www.youtube.com/pedigreebrand.
Be on the lookout for Duhamel's own personal documentary-style story which showcases his involvement with shelter dogs.

According to some industry players, pet food label modernization (PFLM)-related changes are estimated to cost the pet food industry more than $1 billion in updates to comply with the new requirements.

PFLM: Are you ready?

Dog And Cat Eating

Yeast: A possible approach to preventing pet disease

Pet Food Market

Colombian pet food, dairy leaders collaborate on new dog treat

A collaboration between Italcol, a leading Colombian pet food manufacturer, and Alpina, a dairy giant, has created Dog Yurt, a blend of dairy expertise with pet nutrition.

Colombian pet food manufacturer Italcol has teamed up with Alpina to launch Dog Yurt, a new line of topping-snacks designed with probiotics.

Brand Insights

Pet Food Quality: A More Holistic Approach to Food Safety

KEMIN NUTRISURANCE

Learn why addressing microbial risks throughout the value chain is critical to a robust food safety program. Brand Insights from Kemin.

Pet Food Quality: A More Holistic Approach to Food Safety

Wilbur-Ellis, Bond Pet Foods collaborate on sustainable pet food ingredients

Bond Pet Foods, Inc.

Partnership combines Wilbur-Ellis' expertise in animal nutrition with Bond's innovative fermentation technology to meet the demand for eco-friendly pet food.

The collaboration is the first of its kind for Wilbur-Ellis Nutrition, and it is Bond's second strategic partnership with a global pet food industry player.

APPA names pet food leaders to board

American Pet Products Association has named Kevin Frick with PetWise Brands and Josh Patterson with Vital Essentials to its board of directors.

Appa Board Member Announcement Appa

Market Trends and Reports

General Mills’ pet food sales down 3% in Q3 FY24

Net sales results in the quarter included declines in pet treats and dry pet food, partially offset by growth in wet pet food.

Dall·e 2024 02 27 13 11 13 Andy Warhol Painting Of A Cat Holding A Stack Of Dollar Bills

ADM Chief Financial Officer Vikram Luthar to resign

Luthar was placed on administrative leave in January amid an investigation into certain accounting practices and procedures within ADM’s Nutrition reporting segment.

Adm Smartphone Graphs

Pea protein dog food kept pets healthy during yearlong study

Dog, cat and other pet owners may put aside ethical concerns if they don’t know plant-based pet foods are nutritionally balanced and healthy.

Dog Running Outside 23353193782 O

Pet Food Market

Small dogs make big impact on shaping Mexico's pet food industry

A recent report highlights a shift in consumer preferences toward small dogs causing a slowdown in the country's pet food production.

The preference for smaller breeds is having a marked impact on the overall demand for pet food volumes in Mexico.

Insect-based Cat and Dog Food

Innovafeed opens insect innovation center in Decatur, Illinois

This is the first step in the company's industrial expansion to North America, which aims to scale up production and commercialization of insect protein in the U.S.

Maye Walraven, U.S. general manager at Innovafeed, displays one of the six insect cages at the recently opened North American Insect Innovation Center (NAIIC), on April 18.

Grains and Starches

Nestlé Purina, Cargill partner to reduce dry pet food carbon footprint

Nestle Purina PetCare

Investment in regenerative agriculture is estimated to reduce the carbon footprint of Purina’s U.S. grain supply from Cargill by up to 40% over the next three years.

Nestlé Purina and Cargill are partnering on regenerative agriculture adoption to reduce the carbon footprint of Purina dry pet food products.

Trouw Nutrition, Skretting name new CEOs

Nutreco has named Eduardo Lopes Alberto as CEO of Trouw Nutrition and Bastiaan van Tilburg as CEO of Skretting, effective June 1.

Pet Food Market

Plant-based ingredient supplier enters pet food market

Green Boy's pet food division will will offer ingredients for dry and wet pet food and for the utilization of all kinds of pet food products.

Bean, the Green Boy mascot, and his friend, Junior, celebrate the opening of Green Boy Groups Pet Food Division on April 1.

Pet Food Market

Private label pet food enjoys booming popularity in Eastern Europe

Private labels have acquired nearly a third of the overall value share in Europe, indicating a significant shift in consumer preferences toward more affordable alternatives to branded pet food.

Analysts anticipate the share of private label brands is poised to continue its upward trajectory in Europe as consumers look to reduce expenses during the ongoing cost-of-living crisis.

Page 1 of 551