Petfood industry gathers for learning, networking at Petfood Forum and Workshop
More than 30 educational sessions offer the latest petfood research, insights and tips
Petfood Forum 2014, scheduled for March 31-April 2, and Petfood Workshop: Marketing to Today's Consumers, April 2-3, together feature more than 30 educational sessions, with industry experts providing the latest research, information and insights on petfood manufacturing and marketing. As the one time the global petfood industry comes together each year, these conferences also offer petfood professionals a key opportunity to network with peers and leading industry suppliers.
Both conferences take place at the Renaissance Schaumburg Convention Center Hotel near Chicago, Illinois, USA. Starting with a popular opening reception on March 31, Petfood Forum's conference portion kicks off April 1 with an opening keynote by Steve Dale, a journalist and certified animal behavior consultant who reaches more US pet owners than any other pet journalist.
Petfood Forum also features a general session with Maria Lange of GfK on the US petfood market; 21 concurrent sessions on petfood ingredients, nutrition, safety, processing, marketing, retail and more; plus three new discussion sessions on nutritional sustainability of petfoods, how distributor consolidation is affecting petfood retailing and an impending regulatory crisis for petfood ingredient standards and approval.
On April 2 during lunch, Petfood Forum concludes with a closing keynote by Wells Jones, CEO of America's VetDogs, an organization that provides guide and service dogs to US military veterans. A few veterans and their dogs will accompany Jones; on April 1, pets from Tree House Humane Society, on whose board Dale sits, will visit Petfood Forum.
Petfood Workshop: Marketing to Today's Consumers is…