Pet Food Company Profiles
on February 14, 2014

Simpsons Premium poised to export petfood around the world

UK-based, family-run dog food company ready to take over Europe and beyond

Simpsons Premium is a family-run, holistic petfood business that was established in 2009 with one goal in mind: to provide pet parents with an affordable, superpremium, nutritionally complete dog food. "Our dogs are more than pets to us, they are part of the family, and it was important that we knew down to the last ingredient what went into their diet," says Lisa Simpson, co-founder of the dog food brand. "We are only too aware that feeding dogs using poor-quality ingredients may lead to many health and behavior problems, including dietary intolerances, skin problems, lethargy and hyperactivity."

Lisa and her husband Craig worked with one of the UK's leading nutritionists, according to the company website, to create a range of foods with their own unique recipes using only natural and wholesome ingredients to provide dog owners with a superpremium food. The Simpsons decided to produce petfood themselves after becoming disillusioned with the products available for their own dogs. The dogs include Rosie, their Dogue de Bordeaux who sadly passed away from old age in 2012 but who still appears on all Premium packaging, keeping her spirit alive. Craig and Lisa now employ their daughter Lauren and a full-time warehouse assistant, and their son Jamie will join the company when he leaves school in 2015.

Since the family-brand  launch five years ago, Simpsons Premium has become especially popular with show dog owners and breeders, dog trainers, groomers and veterinarians, says the company. Their specialization in natural, hypoallergenic, holistic and organic…

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