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Pet Food News
On February 18, 2014

Greenies brand, PetSmart partner for National Pet Dental Health Month

PetSmart stores to offer free Greenies canine dental chews

As a part of National Pet Dental Health Month (February) and the PetSmart "Healthy Teeth. Healthier Life." initiative, the Greenies brand team and PetSmart will be encouraging pet parents to take care of their pets' teeth in PetSmart stores throughout the U.S.

Through this initiative, pet parents will be encouraged to seek professional preventive care through veterinary oral exams and teeth cleanings. They will also be encouraged to administer daily at-home care through teeth brushing or dental chews or treats with the Veterinary Oral Health Council Seal of Acceptance.

"We are taking advantage of the opportunity to educate pet parents on how preventive oral care helps keep their pets healthy," said Dr. Simon Starkey, education veterinarian at PetSmart. "That's why we celebrate National Pet Dental Health Month and team up with brands like the Greenies brand that are dedicated to the specific and extremely important area of oral health."

Part of the brands' collaboration for National Pet Dental Health Month is a Pet Dental Day on Saturday, February 22. PetSmart associates will be giving coupons to their first 50 customers for a free individually wrapped Greenies canine dental chew. PetSmart Grooming Salon associates will also give oral care tips and information from the Greenies brand team with additional coupons for a free Greenies canine dental chew. Quantities of coupons are limited at each store. The week leading up to the Pet Dental Day, Starkey will take to the airwaves, offering interviews to discuss pet oral health.

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Read the June issue of Petfood Industry!

June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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