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Pet Food News
On March 7, 2014

Blue Buffalo to discontinue Blue Longevity line

Blue Buffalo will discontinue its dog and cat food Blue Longevity product lines because it could not attract enough consumers to make it a viable brand, the company said.

The company suggests that pet owners who use Blue Longevity try one of its healthy weight products for dogs and cats as an alternative. Blue Buffalo these products all contain only the finest natural ingredients, with real chicken, turkey or beef as the first ingredient and are formulated to help dogs and cats achieve and maintain a healthy weight.

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March 2015

The March 2015 issue of Petfood Industry focuses on emerging pet industry trends. Read about NutriFusion, a company that saw immediate growth after expanding from human food into the pet food industry with its fruit and vegetable nutrient-dense products. Also, learn about how so-called "superfoods" are trending as a new pet food ingredient, and why innovation, convenience and sustainability are key in pet food packaging.

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