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Pet Food News
On March 7, 2014

Blue Buffalo to discontinue Blue Longevity line

Blue Buffalo will discontinue its dog and cat food Blue Longevity product lines because it could not attract enough consumers to make it a viable brand, the company said.

The company suggests that pet owners who use Blue Longevity try one of its healthy weight products for dogs and cats as an alternative. Blue Buffalo these products all contain only the finest natural ingredients, with real chicken, turkey or beef as the first ingredient and are formulated to help dogs and cats achieve and maintain a healthy weight.

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May 2015

The May 2015 issue of Petfood Industry focuses on the expanding pet food company, Pipeline Pet Products, and how new product development is helping the company to grow in the US market. Also, learn about emerging pet food markets like Asia-Pacific as expenditures on pet products continue to grow. And as specialty pet foods continue to grow in all markets, products claiming “natural” or “organic” status are climbing to the top of consumers’ lists.

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