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Pet Food News
On March 11, 2014

Friskies, Grumpy Cat launch Seafood Sensations cat food

Shrimp flavor unveiled during event at at SXSW

Friskies, with the help of "official spokescat" Grumpy Cat (AKA Tardar Sauce), has launched the company's Seafood Sensations line with new shrimp flavor during an event at SXSW in Austin, Texas.

As part of the product launch, Friskies (a subsidiary of pet food-maker Purina) agreed to donate a minimum of 25,000 meals to Austin-area shelter cats. Fans were able to help increase the donation to 50,000 meals by using the #HolyShrimp hashtag on social media between March 7 and March 9. "We know cats love shrimp and we wanted to bring that to life in a fun way that could also benefit shelter cats," said Shawn Brain, Friskies brand manager. "Friskies enlisted our 'official spokescat' Grumpy Cat as the 'Worst Mate' of the S.S. Holy Shrimp Boat to help introduce Seafood Sensations with new shrimp flavor at a prime attraction during the well-known festival in Austin. We're thrilled that our efforts here will help feed local Austin shelter cats."

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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