Industry newcomer launches with a US-first in petfood packaging
Caru Pet Food hopes to distinguish itself on the shelf with Tetra Pak
As of press time, Adrian and Pamela Pettyan, co-owners and founders of Caru Pet Food, were on the cusp of their big brand launch at Global Pet Expo in March 2014. "We are encouraged by the responses we have received from consumers to date about both our delicious (as per the dogs, of course) dog food and the unique packaging," says Adrian. "Consumers have told us that their dogs find our food irresistible to eat and they love the ease with which they can store and serve the food, owing to the uniqueness of Tetra Pak containers." The fledgling, Florida-based company will have Natural Grain-Free Stews in Beef, Chicken, Turkey and Pork and the Natural Grain-Free Treats-in Bites and Bars-available in spring 2014.
"We went into this business because we have a passion for creating meaningful, differentiated products that improve the health and happiness of dogs and cats," says Pamela. "We wanted our products to be as health- and eco-conscious as we could make them." The brand's stews and treats are made with USDA-inspected meat or poultry as the first ingredient and are produced in a human food plant. The entire Caru line is grain- and gluten-free. Every recipe is made in small batches in the US, no ingredients are sourced from China and Caru treats are naturally preserved, says the company. "We strive to be known as the company that provides the closest thing to homemade wholesome food and treats that you can buy for your pet," says…