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Pet Food News
On March 27, 2014

Women in the Pet Industry Network to hold women-focused pet business conference

Second annual event titled, "All About Growth"

Women in the Pet Industry Network (WIPIN), an organization designed on women entrepreneurs in the pet industry, will be holding its 2nd annual women-focused pet business conference and awards show, titled "All About Growth," August 14-16, 2014, in Portland, Ore.

Pet professionals from all career paths within the industry are invited to attend the three-day All About Growth Conference & Awards Show, where 24 business experts will deliver presentations on a variety of topics, such as business strategies, effective marketing, social media success and building connections. Attendees will also be provided the time to forge partnerships and delve into needs, niches and how to best collaborate with other pet professionals, vendors and sponsors.

"There are more pets in American households than children, and pet parents are sparing no expense to ensure their four-legged friends feel safe, happy and loved," said Shawna Schuh, president of WIPIN. "The All About Growth Conference & Awards Show gives pet professionals the opportunity to talk, share and brag about their brand with some of the most influential businesswomen in the pet industry who will share that news with their own vast networks of pet parents and pet professionals, resulting in unlimited potential for business growth."

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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