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Pet Food News
On April 16, 2014

Aller Petfood unveils new logo, website

New branding latest step in year-long company reorganization

The past year, Aller Petfood has undergone reorganization preparing the company for the future business development and growth. To mark the changes and the new path, Aller Petfood has introduced a new logo and a new website, www.aller-petfood.com.

Aller Petfood is planning on reaching out to a broad geographical area. The plant in Denmark facilitates Europe but also countries beyond the European borders. Russia and the CIS countries are facilitated from the two plants in Russia. Since January 2014, Aller Petfood has also been able to supply customers in the Middle East and North African countries from its new production facility in Turkey.

In 2013, Aller Petfood Group (APG) started centralizing some of the vital functions within the company, ensuring that information and development in the organization is channeled to each single unit of the business. This includes nutritional knowledge and product development as well as finance and marketing, according to the company.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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