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IAMS-flying-fur-run-1406PETnews
Meredith Leslie, of P&G, runs with Pawl Griffin, Iams VP of Canine Communications, during the Iams Flying Fur dog run in downtown Cincinnati, May 3, 2014. More than 500 dogs and owners ran in the two-mile race as part of races taking place during the Flying Pig Marathon weekend events. Iams Bowls of Love will be donating a bag of petfood for each dog running in the event to the SPCA in Cincinnati. (Tom Uhlman/AP Images for Iams)
On May 6, 2014

Iams hosts two-mile dog run during Flying Pig Marathon

More than 500 dogs took part

Iams partnered with the Flying Pig Marathon to create the first-ever Iams Flying Fur, a two-mile dog run, that took place on May 3, 2014 as part of the three-day Flying Pig Marathon weekend of activities.

In addition, Iams Bowls of Love, a national program geared towards helping pets in need, committed to donating one large bag of petfood for every dog participating in the run. With a total of 525 dogs at the event, Iams is donating a total of 7.5 tons of petfood to the local SPCA Cincinnati.

Partnering with Flying Pig Marathon to create a new competition was not only fun for dog owners and their pets, but also a great way to bring awareness and give back to shelters in the Cincinnati area, said Iams. Iams Bowls of Love is deeply committed to helping pets in need and partnering with hard-working organizations across the country.

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June 2015

The June 2015 issue of Petfood Industry profiles the family owned company, CANIDAE, and how it has succeeded in carving a niche in the pet specialty market. The company believes educating retailers about its products and focusing on consumers' needs are keys to maintaining their spot in the market. Plus, learn how pet food manufacturers can use their product’s packaging as a way of branding to attract customers and why companies are eyeing Poland for market expansion opportunities.

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