Advertisement

Pet Food News
IAMS-flying-fur-run-1406PETnews
Meredith Leslie, of P&G, runs with Pawl Griffin, Iams VP of Canine Communications, during the Iams Flying Fur dog run in downtown Cincinnati, May 3, 2014. More than 500 dogs and owners ran in the two-mile race as part of races taking place during the Flying Pig Marathon weekend events. Iams Bowls of Love will be donating a bag of petfood for each dog running in the event to the SPCA in Cincinnati. (Tom Uhlman/AP Images for Iams)
On May 6, 2014

Iams hosts two-mile dog run during Flying Pig Marathon

More than 500 dogs took part

Iams partnered with the Flying Pig Marathon to create the first-ever Iams Flying Fur, a two-mile dog run, that took place on May 3, 2014 as part of the three-day Flying Pig Marathon weekend of activities.

In addition, Iams Bowls of Love, a national program geared towards helping pets in need, committed to donating one large bag of petfood for every dog participating in the run. With a total of 525 dogs at the event, Iams is donating a total of 7.5 tons of petfood to the local SPCA Cincinnati.

Partnering with Flying Pig Marathon to create a new competition was not only fun for dog owners and their pets, but also a great way to bring awareness and give back to shelters in the Cincinnati area, said Iams. Iams Bowls of Love is deeply committed to helping pets in need and partnering with hard-working organizations across the country.

Comments powered by Disqus

Advertisement

Advertisement

Advertisement

Read the April issue of Petfood Industry!

April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

READ MORE in Petfood Industry magazine

Advertisement