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on May 8, 2014

Petfood marketing: Why Baby Boomers are worth a closer look

The Boomer generation is diverse and ready to spend money on their pets—here’s how you can get their attention.

The petfood industry is one with the widest of audiences to market to. Nearly every demographic that may come to mind has pet owners among it, and each is deserving of the time and effort (and money!) it takes to make its members feel like they’re being spoken to personally…

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