Pet Food News / Pet Food Market Trends
On May 31, 2014

Interzoo brings international pet supplies industry to Germany

Over 1,700 exhibitors of new petfood, supplies and technologies are attending the fair, May 29–June 1.

Pet supplies trade fair Interzoo is drawing nearly 1,720 exhibitors from 63 countries to Nürnberg, Germany, May 29–June 1. The exhibition promoter Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF) expects more than 30,000 trade visitors from more than 100 countries will attend the fair focused on petfood, grooming products and accessories for dogs, cats, rodents, birds, aquaria and terraria animals.

The fair will span 110,000 square meters across 12 halls, with the largest areas occupied by those from Germany, China and Italy, followed by the US, Great Britain, France and the Netherlands.

Nearly 65 percent of exhibitors are exhibiting items for cats or dogs. The second largest pet segment represented is aquaria at 22 percent, followed by items for small animals and rodents (20 percent), birds (15 percent), and equestrian or boutique items (11 percent). Other product groups represented are shop fittings, packaging, petfood technology, trade literature/multimedia and other services.

Exhibitors will focus on new food and technology trends, like organic petfood. President Norbert Holthenrich expects the following trends at the exhibition: “Healthy snacks, whether as rewards or treats for between times, also ‘life stage articles’, i.e. food and care articles based on the current age, stage of life, size and breed of the pet. Pet keepers also attach increasing importance to pet food with natural ingredients, regional sources of raw materials and careful processing. The increasing processing of fresh meat in pet food will probably also be a noticeable trend at Interzoo.”

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