On June 18, 2014
TurboPup leads a new petfood category with meal bars for dogs
Promoting outdoor activities between pet parent and dog is the mission of this innovative, grassroots company
Kristina Guerrero and Brandon Sylvester enjoyed having their dog Dunkan along on their skiing and camping outings, but packing for the 60-pound pooch to accommodate Ziploc bags of dry petfood was another matter. That's what initially got Guerrero thinking about convenience and dog food. “It was something I wanted,” said Guerrero. “I was like, ‘why don’t we have this for our dog?’ I mean, we take him everywhere.” In short order, TurboPup, and a whole new petfood category—complete on-the-go meal bars for dogs—was born. Guerrero and her husband, Sylvester, are pet parents to two dogs, Dunkan and Oden. "They both have a lot of energy, but it’s that energy that makes them the perfect outdoor companions," explains Guerrero. In fact, it was on a long hike in the great outdoors when Dunkan first provided Guerrero with some inspiration. “We got to the top of the mountain and we started eating our own Power Bars,” said Guerrero. “He looked at us with that face of ‘where’s mine?’” Guerrero graduated from the US Air Force Academy and flew C-130 transport planes during three deployments to Iraq and Afghanistan, as well as on missions in Africa. She was studying to be an occupational therapist when the idea of a meal bar for dogs kept stirring in her mind.Realizing there was nothing like a meal-replacement concept for dogs available on store shelves, Guerrero and Sylvester decided to make their own. With her husband’s experience as a food scientist for The Dannon Co., Guerrero came ...