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Pet Food News / Pet Food Packaging
On June 27, 2014

Cardinal Pet Care revamps packaging for Full Life for Pets pet treats

Updated logo, color scheme designed to maximize on-shelf impact

Cardinal Pet Care has revamped the packaging of its Full Life For Pets healthy pet treats. The company has given Full Life bags a new, updated logo and color scheme, designed to maximize impact on grocery shelves and create stronger branding among consumers.

The new look pairs bright colors with a photo of a pet parent about to reward their excited dog. The updated, arch-shaped logo features an energetic dog making a leap. Just below the product name, the main text highlights the nutritious benefits of the treats inside. They also tell consumers what’s not inside to assure nutritionally aware shoppers that none of the ingredients will harm their pets. With images and color schemes closely tied together, the packages convey clearer branding, making them an easy find for customers, said Cardinal Pet Care.

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April 2015

The April 2015 issue of Petfood Industry looks at different pet food markets around the world. Read about Sojos, a US company which aims to transform the lives of pets through raw pet food. As these specialized diets become increasingly popular in the dog and cat food markets, learn how such trends are carrying over into bird and small animal food. Plus, see how pet food companies in Russia are reacting and reconsidering production strategies in the wake of rising prices due to exchange rate fluctuations.

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