Currently, Petfood Industry’s Top Petfood Companies Database
compiles comprehensive information on over 300 international petfood and treat
manufacturers. Our industry is now making a significant influence in almost
every country and every continent and, most importantly, nearly every home with
a family pet. Even markets like Eastern Europe, Africa and the Middle East are
seeing less table scraps and more packaged petfoods in dogs' and cats' bowls, while mature markets like Western Europe and the US are continuing to innovate
and adapt to a demanding pet parent-influenced marketplace.
Let’s take a closer look at some key areas across the globe
and spotlight the movers and shakers in our database that are truly making an
According to a recent report by Euromonitor International,
Brazil, Mexico and Japan are poised to make the most growth by volume (in tons)
based on 2013â€“2017 data and projections. Looking to capitalize on the rapid
growth in Brazilian petfood markets, in July 2014, Brazil-based Mogiana
Alimentos and Barcelona, Spain-headquartered Affinity Pet Care joined
together in a 50/50 partnership that included the transaction of all petfood
categories as well as the Campinas and Bastos plants. All brands of Mogiana
Alimentos currently marketed in Brazil have been maintained.
Affinity, in its international expansion plan, was looking
for petfood market opportunities in Brazil. Mogiana Alimentos' main
competitive advantages that were decisive for this joint venture with Affinity
were the full product portfolio and the company distribution capacity in
Brazil. This joint venture has strengthened both companies, mainly to compete
more vigorously in a market that is increasingly competitive. There are plans
for the business expansion and growth in the petfood and pet care Brazilian
Brazil the fastest-growing pet market globally and is now
the second-largest petfood market (behind the US), according to
Euromonitor. Petfood sales reached US$5.8 billion in 2012, a figure even
Euromonitor hadn’t projected Brazil to hit until 2015. Now the research firm
says Brazil owns 8% of the global pet market and will add more than US$2
billion in total pet care sales by 2017. The overall pet market is 31% of the country's GDP,
sixth after textiles, machinery, beauty/personal care, telecom and electronics.
Petfood comprises 53% of that pet market, and more people are buying petfood
For database information on Mogiana Alimentos: www.petfoodindustry.com/MogianaAlimentos.html
For database information on Affinity Pet Care: www.petfoodindustry.com/AffinityPetcare.html
Vitakraft, manufacturers of an extensive line of petfood
products for dogs, cats, rodents, birds, fish, reptiles, hedgehogs and ferrets,
is currently streamlining its logistics in Europe. The Germany-based
company has already slimmed down its logistics center for Holland and Belgium
as well as Poland and the Czech Republic. In Croatia and Slovenia, the company
is now working with general forwarding agents that have their own warehousing
for Vitakraft products.
Following the arrival of Deuerer as the main shareholder,
Vitakraft has trimmed its range considerably in 2014 to around 2,000 instead of
3,000 articles. However, the company intends to continue operating as a full
range supplier. In October 2012, Vitakraft announced an agreement with Wanpy, a
Chinese manufacturer of dog and cat treats, to expand its petfood offerings
into the Asian market. As part of the cooperation, a new petfood factory in
Yantai in Shandong province was to begin production at the end of 2012. The
newly established distribution company, Vitakraft China, markets the new range
of dog and cat food, as well as distributing pet products from the other
segments of Vitakraft to the east and southeast Asia-Pacific region.
For database information on Vitakraft: www.petfoodindustry.com/Vitakraft.html
Historically, Africa has remained a relatively untapped
market for petfoods and treats, but according to recent reports, all of that may
very well soon change. Kenya's petfood market is poised for growth as the
country's wealthy catch up with the global trends of increased pet ownership
and pet humanization.
According to the US Department of Agriculture Foreign
Agricultural Service, Kenya’s petfood market grew 27% in 2006â€“2010, and Kenya’s
petfood imports totaled about US$960,000 in 2010. “People are now
busier and wealthier," said Riaz Gilani, director of Kenyan petfood
manufacturer Gilani Gourmet. "They have children whom they cannot spend
time with [compared] to previous generations. So there are a lot of instances
where a parent would be arm twisted into buying a puppy for their child. You
have situations where people would rather have dogs for security, especially if
they have a big compound. You also have the growing class of people who buy
dogs for status [and] this is a growing trend in Kenya.”
Barriers such as high taxation, prohibitive permit
requirements, fears of terrorism and high electricity costs make it difficult
to do business in Kenya, said Gilani. His
fastest-moving item today is fortified dog rice, a dry product that serves as
the staple in a pet’s meal. “When we started out, we’d be lucky if we sold a
ton a month, but now we are selling about 30 tons a month,” says Gilani.
In late 2013, Gilani Gourmet diversified into cooked
beef and chicken mince, which meet the needs of owners who don’t have time to
cook for their pets or who prefer not to store beef in their freezers. He
predicts it will become his best-selling product. Gilani’s next idea is to
further reduce the burden of owning a pet by making home deliveries that will
make him less vulnerable to the unpredictability of consumer purchasing behavior
and guarantee him a customer base.
For database information on petfood companies who serve
Africa and the Middle East: www.petfoodindustry.com/TopCompanySearch.aspx?MarketsServed=Middle%20East%20and%20Africa
Eastern Europe may be right in the middle of the pack when
it comes to regional market performance in the petfood industry—US$5.3 billion
in 2012 according to Euromonitor International, ahead of Australasia and the
Middle East and Africa. Eastern Europe is edging out Asia Pacific (US$1.4
billion) in terms of absolute retail value gains through 2017 (US$1.6 billion),
also significantly beating out MEA (US$200 million) and Australasia (US$100
Cat food sales in Russia are also the country's best-growing
pet market, up from US$1.49 billion in 2011. Dog food grew as well, though not
as significantly, from US$706.7 million in 2011. Pet products inched up from
US$327.9 million in 2011, while the fairly stagnant "other pet food"
category increased very slightly from US$18.9 million.
Russia may have the most prominent expected growth, but
the smallest markets within Eastern Europe are making headway of their own.
Armenian feed company Manana Grain intends to launch a production line of
petfood for cats and dogs—the first such line in Armenia. The company launched
a line of fish food in October 2013, and plans to produce cat and dog food in
the same plant. According to statistics, in 2012 Armenia imported about 355
metric tons (US$770,000) of food for dogs and cats. The total volume of the
market in 2013 is estimated between 380 metric tons and 450 metric tons.
Belarusian producers control up to 40% of the national
petfood market, a substantially higher percentage than Russia controls of its
own market (10%). Belarus' largest petfood manufacturer, Zhabinka Feed Mill,
holds up to one-third of the country's market. The worth of Belarus' petfood
market currently comes in at US$18 million, and is expected to reach US$22
million by 2020.
The Czech Republic's new pop-up restaurant, Pestaurace, caters
to canines, adding itself to the list of growing global pet-based dining
experiences. Pestaurace launched a cross-country tour in July 2014, hoping to
appeal at a time when petfood is a fast-growing market in the Czech Republic.
According to Euromonitor International, there is a significant trend to
high-quality dog food in the country, and the sector is posting constant
For database information on companies who serve Eastern